The Druids - Drentex

"Deleuze writes that dividuals in control societies are not shaped by molds, which produce distinct individuals, but consist of modulations of coded information. That is, dividuation involves something like a "moving form" of coding (continuous decoding and recoding). A mold, Deleuze writes, is a distinct casting, whereas a modulation is like a "self-deforming cast that will continuously change from one moment to the other, or like a sieve whose mesh will transmute from point to point."[17] If individuation produces units that have a distinct casting, dividuation produces the flexible modules of control (the parameters) through which they pass. As an economic process, dividuation serves the demands of postmodern global Capital for flexible modes of production and consumption [18]. When Amazon.com recommends books for customers to buy based on information stored in its database, or when global corporations abandon Taylorist forms of control based on the individuation of confined bodies in favor of outsourcing and informated production strategies, they use the tools of dividuation, i.e., parametric controls, internal adjustments of sampled information, continuous modulation.

Capital is a decoding machine.[19] A code is simply the form of repetition of some process (e.g., the translation of words in a language, the conversion of money into goods, the sorting of statuses into ranks, bodies into categories, etc.). Decoding unlocks the economic value of repetitive processes, and it is the basis of capitalist control of accumulation. Baudrillard writes, for example, how the code of fashion in capitalist societies is simply the repetition of the newest model.[20] As soon as one model emerges on the market, it is decoded and replaced by a newer one. Foucault describes prisons as assemblages that decode delinquency, and biopower as a system that decodes life.[21] We are all familiar today with genetic science as a decoding machine linked to global capitalism that promises to accomplish for the body what advertising does for fashion. Here we have one of the best examples of the abandonment of strategies of individuation in favor of continuous modulation. Having broken the molecular code of human individuation, genetic science proceeds to experiment on its parameters. Dividuals are like the newest fashions, the "latest" individuals, recycled hybrid forms with recombinable parts, easily reconfigured, hot items today, obsolete tomorrow."